# Siren film library 86 films. Motion graphics written in React and rendered frame by frame to MP4: no stock footage, no generated video, so the same body gives the same film. Every film carries the brand's colours, fonts and logo, with music and sound. Voice only when asked. 25 credits each, on Pro and up. Platinum films (ids end in -plt) are 50 credits and sit in their own section: only for a big launch. How to hire one: 1. Pick the shelf below that matches the job. 2. Read the films on that shelf; hire the one whose "hire when" fits. 3. MCP: describe_film(id) for its body, then render_asset. Or create_campaign with output_type=id and a brief, and Siren writes the body. 4. Do not reach for the same film every time. Each shelf has several; the brand's recent films show as made_recently in list_films. MCP: list_films(job=..., goal=..., page=...) returns one ranked page at a time. This file is live: https://api.mysiren.ai/api/v1/films.md (also .txt and .json, ?job=launch for one shelf) ## Shelves - `launch` Launch (30): A launch: a new product, a big release, a new version, a first public day. - `feature` One feature (17): Exactly one feature, update or change, said small and fast. - `explain` Explain the product (31): What the product does and how: a walkthrough, a pitch, the whole loop. - `brand` Brand and story (22): Who the brand is: a story, a manifesto, a mood, a rebrand, one claim. - `ai` AI and agents (22): An AI or agent product: a prompt becomes a result, an agent does the work. - `proof` Proof and numbers (2): A number, a milestone, testimonials, results that answer a doubt. - `app` Mobile app (8): A phone app: install, taps, the app in someone's hand. - `shop` Products and places (3): Physical things: a shop, a menu, food, a catalog, a property. - `people` People and mascot (4): Films built on the brand's own people or its mascot. - `soon` Coming soon (1): Before launch: a teaser that shows almost nothing, then the name and when (a date, a waitlist). - `pricing` Pricing (1): Plans and prices: a pricing pitch, a new plan, what each plan gets and which to pick. ## Launch (`job=launch`) A launch: a new product, a big release, a new version, a first public day. ### Chorus `chorus` a thousand voices, one signature. 19.5s, wide-desktop, narrated. Hire when: A brand with a body of work to show (videos, ad creatives, screens) and one ask that sets it all going: AI tools, creative and marketing tools, agencies, any product whose output is many things from one prompt. Calm, premium, daylight. Do NOT pick it for a chat product (contact), a numbers story, a dark launch (forge, eclipse) or a team film (crew, cast). ### Claw `claw` a launch played on a claw machine. 15s, square-ig, story-reel, wide-desktop, narrated. Hire when: A product that answers a need with a choice: a tool that makes, finds, books or picks something (AI tools, creative apps, search, storage, marketplaces, booking), a launch with a playful launch, a brand with a toy-like feel. Square for the feed, story for Reels and TikTok. main for the launch (15s), short for a quick feed cut (8s). Story: plans for a pricing brief, unhook for replaces, all in one… ### Contact `contact` a launch for a product you text. 35s, wide-desktop, narrated. Hire when: A product people text or message: an AI assistant or agent, a concierge, a booking or ordering line, a brand that answers on WhatsApp or in Instagram DMs, anything whose job is done in a chat. Why: the chat is the proof (the product doing the job with real people) and every bubble is readable. Pick the skin the brand really answers in (imessage when unsaid). main for the launch (35s), short for a… ### Courier `courier` your agent runs the errand. 30s, wide-desktop. Hire when: For a product or agent that does a whole job FOR you, start to finish: an AI agent, an automation, a service that handles the errand. The job is ONE ERRAND, DONE, step by step, motion and music, no voice. Works with or without pictures. Not features each on a device with a voice (errand), not one feature (knack), not a chat thread. ### Crew `crew` meet your team: a launch in kinetic type and your product. 32s, wide-desktop. Hire when: A launch for a product that does several jobs for its customer, like a team would (an AI or agent product, a platform, a service with roles), when the brand wants a crisp, confident startup launch cut on the beat. Why: kinetic type against the product's own screens, light and night on the beat, a cast of roles, every arrival punching in and settling; it reads like a funded startup's launch film.… ### Eclipse `eclipse` a launch lit by the brand's corona. 25s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a premium product launch that should feel cinematic and lit, not loud: a product with screens or films to show, told in a claim and four short lines. Why: the corona carries the brand's colour so the type can stay quiet. Do NOT pick it for a walkthrough (tour), a problem-to-solution explainer (sorted), a loud mograph drop (meadow) or a story through someone's week (thread). ### Errand `errand` ask once, it handles the rest. 35.6s, wide-desktop, narrated. Hire when: A launch or explainer for a product that does a job for you, told feature by feature: an AI tool, an app, a SaaS, a service. The job is FEATURES, EACH SHOWN: pick it when the brief lists what the product does. Works with or without pictures. Not a single feature (knack), not word of mouth (grapevine), not the whole story end to end (saga). ### Forge `forge` the answer minted, in chrome and glass. 25.6s, wide-desktop. Hire when: A launch or a product story that turns a pain into the product: something is hard, slow or costly and this brand fixes it. Why: the pain becomes an object, the brand is minted from it, and every act owns one colour, so the story reads in chrome and glass. feature for one new feature, platform when the product has three parts (products, plans, surfaces, API), teaser for a short brand opener. Needs… ### Fresh `fresh` a bouncing ball runs a launch. 15s, wide-desktop. Hire when: A short, high-energy launch for a product you ask for something and it delivers (a video, a post, a product, an app screen), when the brand wants it bouncy, fun and fast. Why: a character ball that lands on everything, hard bounces, a face, whips between scenes; it reads like a loved consumer app's motion ad in 15 seconds. launch for makers and tools (three result cards), one for the shortest cut… ### Gallery `gallery` the library launch, fluid. 32s, wide-desktop, narrated. Hire when: Customer is launching a library: templates, presets, styles, agents, plugins, skins. Many cards, one pick, one prompt that changes it. Not aura (one hue, one revise), not queue (the agent's task list), not introduce (one feature). ### Keycap `keycap` a keyboard spells the story. 24s, wide-desktop, square-ig. Hire when: A product that takes manual work away (automation, AI agents, tools that post, sync or ship): the chores it removes, then the product. Works from Brand DNA alone; tools only when it really works with them. ### Keynote `keynote` a launch in type and objects, four worlds. 28s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a LAUNCH: a new product, an AI feature, a big release, told as a problem, the product's name, what it does and the one moment it matters. Why: it walks the buyer from the pain (in type) to the product (the mark) to the proof (a real card opened, a toast), each act handing off through a shape, so it reads as a keynote. Fits any software product with features to name; the list card… ### Launch Arc `launch-arc` chaptered launch film. 45s, wide-desktop, narrated. Hire when: Customer wants the LONG-FORM launch narrative - a chaptered story with product proof (a live dashboard beat) and a staged how-it-works arc. The launch as a journey, not a moment. Not this one for a dense fast-cut sweep - use brand-anthem instead; not this one for a launch-as-news-event with crowd reaction - use drop instead; not this one for the slower cinematic pitch - use saga. ### Liftoff `liftoff` a launch in ink and one colour. 44.5s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a launch or a service told as the answer to a founder's pain: they built the thing, the hard part is the next step (distribution, launch, growth) and the brand does it fast. Why: it is the longest, fastest-cut launch, a motion-design showpiece with a story. Do NOT pick it for a calm lit launch (eclipse), a crew of agents (cast) or a short drop (meadow, fresh). ### Meadow `meadow` a launch in psychedelic line halftone. 24s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a loud, short launch or 'now live' drop that should look like motion design, not a product demo: something new is out, and it does five things in a word each. Why: the psychedelic halftone ground carries the energy, so the copy can be eight words. Needs no pictures. Do NOT pick it for a walkthrough (tour), a problem-to-solution explainer (sorted), a story through someone's week… ### Menubar `menubar` a keynote sting. 12s, square-ig. Hire when: A short launch or feature sting for an app people ask things of: a prompt, an answer, two features. Works from Brand DNA alone; the brand's own screens and creatives make it theirs. ### Relay `relay` one shape carries the whole launch. 26s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a clean launch that shows what the product makes, when the brand has real work to show (films, ads, screens). Why: one shape morphs through every scene, colour moves the whole time, the work is theirs. Do NOT pick it for a problem-then-product explainer (limelight), a lit launch on black (eclipse) or a founder's story (liftoff). ### Romp `romp` playful launch film. 30s, wide-desktop, narrated. Hire when: Customer wants a playful launch / 'shouldn't feel like work' film that uses the product live. Not a 45s chaptered launch (launch-arc), not a calendar film (harvest), not a typed constellation (bloom), not a source-finder (found). ### Saga `saga` the brand's whole story. 111s, wide-desktop, narrated. Hire when: A launch or homepage film that tells the whole product end to end: an app, an AI tool, a SaaS with a clear flow. Long and calm. The job is WHY AND WHAT, for someone meeting the brand for the first time: the name, who it is for, the flow end to end, the mark. Not for one feature, numbers alone, or a quick teaser. If the buyer already knows the product and needs to see where to click, pick tour. ### Shot `shot` a launch film told as the product's own gestures. 36.3s, wide-desktop. Hire when: A software product's launch or 'what it does' film, told through its own gestures, for the feed or a launch post. Best with its product screens, stills and shipped videos (Siren fills them); with none, every picture is drawn from the brand, so it fits every brand. Not narrated; for one job to a tick use done, for a wheel of integrations use dial. ### Slice `slice` a narrated launch in glass. 37s, wide-desktop, narrated. Hire when: Customer wants a narrated launch or promo about time or work given back: the product takes chores off the buyer's plate. Not pitch (the narrated ad with steps and a price), not answer (the AI-recommends-you explainer), not story (the two-minute founder story). ### Tempo `tempo` a launch film cut to the beat. 27s, wide-desktop, narrated. Hire when: Customer wants a punchy launch video, a release or product-hunt film, a reel cut on the beat with many quick scenes. Not showreel (nine things with the mascot), not launch-arc (the long chaptered story). ### Vouch `vouch` a claim and its proof. 12s, wide-desktop, square-ig. Hire when: A short story with proof: one claim, who and what backs it, the product doing it, the result. Works from Brand DNA alone; real numbers and customers only when the brand gives them. Also on this shelf: Autopilot `autopilot`, Horizon `horizon`, Itself `itself`, Limelight `limelight`, Sizzle `sizzle`, Tap `tap`, Toggle `toggle` ## One feature (`job=feature`) Exactly one feature, update or change, said small and fast. ### Done `done` a hand clicks one job in the product from nothing to a tick. 12.5s, square-ig. Hire when: An app or software product showing one real job done in it, start to finish, in a short square clip for the feed: making something, an agent doing it from chat, buying a plan, booking a slot, keeping a streak. Needs no media: the screens are drawn from words, tool logos and icons. Not narrated; for a tour of the whole dashboard use tour, for a wheel of integrations use dial. ### Introduce `introduce` feature reveal, the chrome is the film. 30s, wide-desktop, narrated. Hire when: Customer is introducing one named feature that lives behind a button and is made in a form: skills, memory, presets, connectors, rules, workflows. Not the all-in-one pitch (handled), not one prompt and one answer (bloom), not a chaptered explainer (flow). ### Knack `knack` how it's done. 15s, wide-desktop, narrated. Hire when: A short how-it-works or feature demo for a product people use by asking or clicking: an app, an AI tool, a SaaS. Crisp and physical. The job is HOW IT'S MADE: one ask, the options and modes, three steps, the output going out. Wide, 15s, fast. Not for numbers, a testimonial or a long story. If the product answers a question with the brand's real numbers, pick haze. ### Ping `ping` a notification you go inside. 13.4s, square-ig. Hire when: Something ARRIVES for the user of the brand's product: work shared with them, replies to their post, a sale, an invite into a team, a booking. Why: the notification is the hook everyone knows, and going inside it shows the product's moment and the reaction it earns in one short square clip. Needs no media: rows draw from names, logos and icons, and take the brand's own stills and people when it… ### Squish `squish` one soft shape: a search, a find, a word. 25.8s, wide-desktop. Hire when: The product answers an ask with a thing: type what you want, get it (a video, an ad, a design, a product, an app screen), and the brand wants that to feel soft, playful and easy. Why: one shape changing its mind, squash and stretch, a wet sound on every change, reads like a loved consumer app's concept ad. launch for makers and tools (two searches), one for a short cut, shop for a store (the card… ### Toggle `toggle` a switch turns on, the news lands. 8s, wide-desktop. Hire when: One change said small and fast: a feature is on, a setting is new, a product is live, a changelog week (three). Why: three objects, three moves, 8 seconds; a switch is the universal sign for 'now on', and the brand's own logo as a real 3D coin makes it feel made. one for a single update (8s), three for three updates in a row (16s), launch for one update then the brand's own product (11s). Works… ### Window `window` take your product somewhere. 12.5s, square-ig. Hire when: A playful, quirky square film for Instagram or X: a launch, a 'we take you somewhere' story, a travel, lifestyle or consumer app, or any product that wants charm over a pitch. Built from the workspace: its photos (the board the camera dives onto, the photo on the phone, the card), its product screens, its people (the bubble and the avatars), its mascot or logo (the ending, answering the opening… Also on this shelf: Blip `blip`, Bloom `bloom`, Claw `claw`, Contact `contact`, Current `current`, Errand `errand`, Haze `haze`, Island `island`, Menubar `menubar`, Relay `relay` ## Explain the product (`job=explain`) What the product does and how: a walkthrough, a pitch, the whole loop. ### Brand Anthem `brand-anthem` fast-cut manifesto film. 24s, wide-desktop, narrated. Hire when: Customer wants the big, dense, high-cut film that shows EVERYTHING the product does in one sweep - every feature, every proof point, closing on a manifesto line. The whole product loop, not one beat. Not this one for a single shipped feature - use knack instead; not this one for the slower cinematic pitch film - use saga instead. ### Concierge `concierge` it does the job, then it texts you. 30s, wide-desktop, narrated. Hire when: Customer's product handles a job end to end and keeps the user posted on their phone: booking, ordering, filing, monitoring, posting. The story is search, pick, confirm, then the texts. Not team (a team of cursors), not handled (many tools in one). ### Dial `dial` a wheel of what the product connects to, does or shipped. 19s, wide-desktop. Hire when: A software product showing what it plugs into, what it does, what it shipped this month, or how work flows through it, in a short loop for the feed. Needs no media: the pills are words, tool logos and drawn icons. Not narrated; for the full argument use keystone, for a walkthrough of the dashboard use tour. ### Handled `handled` all-in-one pitch. 30s, wide-desktop, narrated. Hire when: Customer wants the all-in-one pitch: too many tools, one product handles everything. Not a playful chooser (romp), not agents at work (ops-swarm), not a chaptered launch (launch-arc), not a four-act brand film (saga). ### Harvest `harvest` brief-to-calendar film. 36s, wide-desktop, narrated. Hire when: Customer wants the done-for-you campaign film — without hiring, without slop, posts landing on a calendar. Not a clipper demo; not prompt-to-campaign (bloom); not a page gallery (showcase); not a walk through the product's own screens (tour). ### Haze `haze` ask, and it's done. 19.5s, square-ig, narrated. Hire when: Customer wants a calm product demo in the style of a polished app loop: ask the product, it answers, then it acts. Great for an app, an agent, a dashboard or any tool that answers a question. The job is ANSWER, THEN ACT, for the feed: square, calm, and built on the brief's real numbers for the chart (never invented; with no numbers, pick knack). Not a launch countdown, not a showreel (sizzle)… ### Itself `itself` the work that runs itself. 27s, wide-desktop, narrated. Hire when: A product that takes a chain of manual work off the user's hands: automation, an agent, a tool that does the busywork. Launch or explainer. The job is TIME BACK: the same chores, once by hand, then done by themselves. Not for a single feature, a price or a testimonial. If the pitch is that the work is scattered across tools and now lives in one place, pick sorted; if the workspace has 6+ real… ### Keystone `keystone` the full product explainer in a minute. 59s, wide-desktop, narrated. Hire when: A software product that has to explain itself end to end in one post: what is broken, what it replaces, who it is for, how it works, what it ships. The long explainer; for a 30s all-in-one pitch use handled, for people use rapport. ### Limelight `limelight` a product film lit in the brand's colour. 36s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a product explainer told as problem then product: people juggle tools today (tabs, spreadsheets, forms), the pile gets out of hand, and the product does it in three steps. Why: real tool logos piling up and toppling, a lamp that lights the way, bouncy lit motion. Do NOT pick it for a founder's launch story (liftoff), a calm lit launch (eclipse) or a crew of agents (cast). ### Ops Swarm `ops-swarm` tool-chaos to product desk. 24s, wide-desktop, wide-cinematic, narrated. Hire when: Customer wants an industry SaaS explainer that names the CHAOS of disconnected tools and lands the product as the one ops surface — not a single-feature tease, not a quiet concept film, not a dense brand-anthem sweep. Use knack for one shipped feature; use concept-film for quiet overload→answer; use brand-anthem for the full product-loop tour. ### Pitch `pitch` a narrated ad in liquid light. 37s, wide-desktop, narrated. Hire when: Customer wants a short narrated product ad or promo: what it is, what's inside, how it works, the price. Not answer (the AI-recommends-you explainer), not story (the two-minute founder story), not tempo (the fast launch reel with no voice). ### Sizzle `sizzle` a marketing team, in one reel. 38s, wide-desktop, narrated. Hire when: Customer wants everything the product does, as a portfolio: a showreel, a sizzle, a highlights reel, 'show what it can do', range across channels and formats. Needs a body of work (ad creatives, videos or screens). Not one pitch (handled), not a launch of one thing (chorus, forge), not a coming-soon tease, not a team film (crew, cast). ### Sorted `sorted` scattered work, sorted into one place. 32.5s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it when the pitch is 'your work is scattered across tools and we put it in one place': an explainer that opens on the pain the buyer already feels, names the tools it lives in, and shows the product doing each job. Works with or without pictures (the picture steps fold to notes). Do NOT pick it for a launch in type and objects (keynote), a story of the product through someone's week… ### Team `team` one brief, a full design team. 24s, wide-desktop, narrated. Hire when: Customer is launching a skill, an agent, a plugin, a workflow that does several jobs at once from one request. The story is the team behind one line. Not queue (one agent ticking a list), not gallery (a library of styles), not aura (one hue). ### Thread `thread` one ask at a time, woven through a story. 35.5s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it when the product is something people ASK (an assistant, an agent, a chat, a copilot) and the story is how it fits into their days: one ask done well, then many small asks through a week. Why: the same bar rides through every moment, so the viewer feels the product belongs in their life, not just in one task. Needs their own photos or films for the week (it folds to asks only without… ### Tour `tour` a walkthrough of the product's own dashboard. 43s, wide-desktop, narrated. Hire when: Pick it when the brief wants people to SEE the product being used: an onboarding, a product or feature tour, 'here is how you do X in our app', a new feature inside the dashboard. Why: the buyer is sold by watching a real screen do the work, click by click, and this master draws the brand's own dashboard for any kind of product. Needs a live software product with a screen. Do NOT pick it for a… Also on this shelf: Answer `answer`, Blip `blip`, Brand Overture `brand-overture`, Cast `cast`, Courier `courier`, Crew `crew`, Current `current`, Errand `errand`, Keycap `keycap`, Knack `knack`, Liftoff `liftoff`, Queue `queue`, Rapport `rapport`, Saga `saga`, Vouch `vouch` ## Brand and story (`job=brand`) Who the brand is: a story, a manifesto, a mood, a rebrand, one claim. ### Brand Overture `brand-overture` everything, one place, ready. 18s, wide-desktop, wide-cinematic, narrated. Hire when: Customer's value is GATHERING — a library, a vault, a workspace, a catalog. The argument is order, not chaos: many named things become one place. Shorter and quieter than brand-anthem, which tours the whole product loop in thirteen scenes; use ops-swarm when the point is the PAIN of scattered tools rather than the calm of one home; use knack for a single shipped feature. ### Concept Film `concept-film` quiet noise-to-answer film. 22s, story-reel, wide-desktop, narrated. Hire when: Customer wants the QUIET film - the Apple-concept register where restraint is the argument: a real overload named once, a bare-stage kinetic-type answer, bright-and-dark polarity, one-sentence claim. Not this one for a dense multi-feature tour - use brand-anthem instead; not this one for a loud fast hook - use window instead. ### Jack `jack` essence instrument film. 12s, wide-desktop, narrated. Hire when: Customer wants a short VIBES drop — a mood post, one line of conviction, brand essence between launches. NOT a launch, not a feature tour, not a metrics story: nothing to demo, one belief held for 12 seconds. Pick the instrument from the brand's world: deadlines/food→timer, delivery/travel→eta, energy/infra/load→gauge, media/creator→playhead, else clock. ### Live Canvas `live-canvas` the word, chosen on screen. 18s, wide-desktop, story-reel, narrated. Hire when: The customer's value turns on ONE precise word — a positioning claim, a category they are renaming, a differentiator they keep having to defend. The argument is authorship: the viewer watches the word get chosen against live alternatives, so the claim reads as decided rather than asserted. Use brand-overture when the point is gathering many things into one place; use ops-swarm for the pain of… ### Orb `orb` the brand's mark performs the film. 17.5s, wide-desktop. Hire when: A brand with a mark worth showing off, a sharp claim, three things it does and a few true numbers: a launch, a version bump, a performance or speed story. Short and kinetic, no narration; for the full argument use keystone. ### Rebrand `rebrand` a new look, revealed with its people. 73s, wide-desktop. Hire when: A rebrand, a new look, a brand anthem, a 'this is who we are' film. Built from the workspace's own assets: its uploaded videos of people (the footage reels), its photos and posters (the collage and the work wall), its shipped Siren films (played inside the product frames), its logo, two brand colours and site URL (on billboards and posters). Strongest with a few people videos and eight or more… ### Ripple `ripple` letters and numbers roll, the loop is the proof. 21.5s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a clean, bouncy product drop built on a question and one action: send, post, book, pay, ship. Why: letters and numbers that roll read as a real, working product, and the loop played twice proves it. The wheel is data, so it fits any product: currencies for money apps and fintech, channel logos with counts for social and content tools (Siren: X, Instagram, LinkedIn), flags with numbers… ### Story `story` a brand story in twelve chapters. 110s, wide-desktop, narrated. Hire when: Customer wants a brand story, founder story, origin story or manifesto film told slowly with a voice. Not answer (the 36s explainer), not tempo (the beat-cut launch reel). ### Stream `stream` the work on one moving line. 15s, wide-desktop. Hire when: Customer wants to show the work itself, a reel of their films, 'everything we shipped', a store's product videos or catalogue photos, without a pitch or a story. Best with shipped films or videoClips; their photos fill the line. Also on this shelf: Brand Anthem `brand-anthem`, Candy `candy`, Cast `cast`, Chorus `chorus`, Eclipse `eclipse`, Flight `flight`, Gallery `gallery`, Horizon `horizon`, Keycap `keycap`, Relay `relay`, Saga `saga`, Sizzle `sizzle`, Vouch `vouch` ## AI and agents (`job=ai`) An AI or agent product: a prompt becomes a result, an agent does the work. ### Alchemy `alchemy` a brief becomes the thing, in colour. 20s, wide-desktop, narrated. Hire when: Customer wants a short concept film that shows the act of asking and getting: a prompt becoming a result, a launch teaser for a builder tool, a moody dark reveal with one burst of colour. Not showreel (nine things), not bloom (one prompt, the product blooms). ### Answer `answer` your product is the answer. 36s, wide-desktop, narrated. Hire when: Customer wants a SaaS explainer or product tour, a 'why us' film with real screens, stats and an offer. Needs product screens in the library for the tour. Not tempo (a quick launch reel), not flow (the step-by-step explainer). ### Aura `aura` the hue wears the film. 20s, wide-desktop, narrated. Hire when: Customer is an AI or agent-native product that builds something from a request and can revise it. Not obsidian (one prompt, one reveal, neutral stage), not introduce (one feature, chrome walk), not handled (many tools, one place). ### Autopilot `autopilot` agent-launch film. 60s, wide-desktop, narrated. Hire when: Customer is launching an agent / AI marketer / 'it runs while you sleep' product AND the workspace has (or will upload) 6+ real photos: product, UGC, b-roll, a talking-head. If the library is empty, do not pick this — pick answer (metrics), candy (brand film) or brand-anthem (manifesto) instead. Ask for supporting images before committing. The job is SHOWING THE AGENT WORK ON THEIR OWN MEDIA; for… ### Bloom `bloom` a prompt that blooms into the product. 11.5s, wide-desktop. Hire when: A product you ask and it builds, makes or answers: AI builders, generators, assistants, anything with a prompt box. A short, punchy teaser or a launch tease, about ten seconds; best when the brand has screens and work to show. NEVER the whole journey from idea to published in 30s (ship). ### Cast `cast` every job gets a face. 24s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for an AI or agent product, or any product that does several jobs, told as a friendly crew: a set of agents, bots, features or roles, one of them the star. Why: the faces make a list of features feel like a team. Do NOT pick it for a lit premium launch (eclipse), a problem-to-solution explainer (sorted) or a team of real people (team). ### Found `found` source-finder film. 23s, wide-desktop, narrated. Hire when: Customer wants reverse-source / find-this-look: drop a still, get the output. Not a calendar film (harvest); not typed-prompt (bloom); not a lookbook (showcase). ### Obsidian `obsidian` dark-luxe AI-product film. 19s, wide-desktop, narrated. Hire when: Customer is an AI product, copilot, agent platform, or prompt-driven tool — anything where 'you ask, it builds/answers' is the story. Needs a marketing-grade product screenshot for the reveal (tight-cropped UI, no browser chrome, ~5:3); without one the synthetic analytics screen fills in, so prefer customers WITH shots. Pick tour when the UI itself is the whole film; ops-swarm for tool-chaos… ### Queue `queue` the agent works through the list. 28s, wide-desktop, narrated. Hire when: Customer is an agent or automation product whose value is doing a list of things on its own: phases, tasks, settings that are already on. Light, paper, many small cards. Not aura (one hue, one revise), not introduce (one feature), not handled (one place). ### Ship `ship` an idea built, refined, edited and published. 30.5s, wide-desktop. Hire when: Pick it when the product is one you ask, then take a next step in and publish from: AI builders, content and social tools, site and app makers, design tools, schedulers, anything with a prompt box plus a real follow-through (schedule it, send it, run it, edit it). Pick it when the brief wants the whole journey, from idea to live, in about 30 seconds with no voice: a launch film, a walkthrough… Also on this shelf: Chorus `chorus`, Claw `claw`, Contact `contact`, Courier `courier`, Crew `crew`, Haze `haze`, Introduce `introduce`, Itself `itself`, Liftoff `liftoff`, Limelight `limelight`, Squish `squish`, Thread `thread` ## Proof and numbers (`job=proof`) A number, a milestone, testimonials, results that answer a doubt. ### Stat Tease `stat-tease` short metric film. 12s, wide-desktop, square-ig, narrated. Hire when: Customer wants a short metric / KPI / one-number tease: this week's posts, hours slept, a single outcome. Not a named feature announcement (knack), not a 30s explainer (flow), not a still KPI card (stills are painted). Also on this shelf: Ripple `ripple` ## Mobile app (`job=app`) A phone app: install, taps, the app in someone's hand. ### Blip `blip` a live activity asset. 7.5s, wide-desktop, square-ig, story-reel. Hire when: A small, sleek status to drop into a video, a deck or a site: an order arriving, a payment landing, a deploy going live, a ride on its way. Not a brand film and not a long story. ### Install `install` app-store film. 20s, story-reel, narrated. Hire when: Customer sells a MOBILE APP and the goal is downloads: the ad runs on TikTok, Reels, or the store listing. Pick tour when the product is a SaaS dashboard and the UI alone is the film; knack for one feature as pure type; window for a hook with no product flow; brand-anthem when the brand, not the install, is the point. ### Island `island` the product's live object, never a cut. 12s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it for a short, playful drop where the product's LIVE thing performs: a price, a position, a metric, a ride, an order, a score, the next meeting, a message, a track. Why: one object that never cuts (icon, button, widget, one opened card) reads as the real product alive, and looping once, faster, proves it is live. Choose the skin by what the product is: stocks for brokers, trading and… ### Tap `tap` a launch told as one user's three taps. 27.35s, wide-desktop. Hire when: The product turns a stranger into a customer in a few taps: a sign-up, a booking, a purchase, a waitlist or an app install, and the brand wants that flow to feel effortless and premium. Why: one real conversion on a real phone, passed on by a friend, reads like word of mouth and feels like a premium launch. lead for sign-ups and leads, book for appointments, buy for a product or plan, join for… Also on this shelf: Eclipse `eclipse`, Knack `knack`, Menubar `menubar`, Storefront `storefront` ## Products and places (`job=shop`) Physical things: a shop, a menu, food, a catalog, a property. ### Candy `candy` candy-gloss brand film. 30s, wide-desktop, narrated. Hire when: Customer wants a loud, joyful brand film — a launch, a rebrand reveal, a product-line drop — and has 3-5 punchy sticker words plus product photos or formats to showcase. The most consumer-pop master: pick it for DTC, apps, creators and anything that should feel like candy. Pick brand-anthem for solemn manifesto energy; answer when the story is metrics and reviews; storefront when the star is a… ### Crave `crave` the appetite film. 18s, wide-desktop, story-reel, narrated. Hire when: The customer has a RICH PHOTO LIBRARY — dishes, homes, garments, products — and wants pure appetite: show the goods fast, make the viewer want one. Pick storefront when the app/ordering FLOW is the story; pick crave when the PRODUCT PHOTOS are the story. Photo-less brands render on domain-icon plaques but lose the master's main weapon — steer them elsewhere. ### Storefront `storefront` the springy app-tour film. 18s, story-reel, wide-desktop, narrated. Hire when: The customer has a CONCRETE catalog to show — dishes, plans, SKUs, templates — and wants a short, playful product-tour punch rather than a long argument. Native to vertical feeds. Use saga for the premium before/after argument; use tour when the product UI alone is the film; pick storefront when 'here is the store, watch how easy' IS the story. ## People and mascot (`job=people`) Films built on the brand's own people or its mascot. ### Flight `flight` the brand's mascot hosts the film. 32s, wide-desktop. Hire when: Only when the workspace has a ready mascot (the film stars it; without one it is not offered). A brand that wants its character to carry the post: a launch, a what-it-does film, a friendly brand moment. Not narrated; for the full argument use keystone, for the mark as the performer use orb. ### Rapport `rapport` a narrated explainer built on people. 28s, wide-desktop, narrated. Hire when: A product about relationships, a team or a service: 'we keep you close to X', 'our team fills that gap', hiring or outsourcing pitches, CRM, outreach, care, agencies. Best when the brand has its people in Brand DNA. Also on this shelf: Rebrand `rebrand`, Story `story` ## Coming soon (`job=soon`) Before launch: a teaser that shows almost nothing, then the name and when (a date, a waitlist). ### Horizon `horizon` a coming-soon teaser. 18s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it when the product is NOT out yet: a teaser, 'coming soon', pre-launch, a waitlist, 'almost ready', a launch date to announce. Why: it withholds, it builds, it ends on when. Do NOT pick it for a product that is live (relay, liftoff, limelight) or to explain features. ## Pricing (`job=pricing`) Plans and prices: a pricing pitch, a new plan, what each plan gets and which to pick. ### Current `current` a live wire, card to card. 24s, wide-desktop, square-ig, story-reel, narrated. Hire when: Pick it to show how something works in three steps (one feature, a workflow, input to result) or to pitch pricing plans with real prices. Why: one live line leads the eye step to step, and it is the only film that pitches plans. Do NOT pick it for a coming-soon teaser (horizon), a clicked dashboard walkthrough (tour) or a launch reel of the work (relay). ## Platinum (50 credits each) For a big launch the human genuinely wants to go far: a studio-grade film. Everyday posts and normal budgets get the normal films. ### Caret `caret-plt` Caret (a launch typed live) · Platinum. 41s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For a big launch of an AI or software product that does the job from one ask: show what it made first, then how. For everyday posts pick a normal 25-credit video. Not a phone app teaser, not a chat thread. ### Carry `carry-plt` Carry (a product walkthrough) · Platinum. 18.4s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For a launch that shows how the product works, step by step, and deserves a studio walkthrough: a new product, a new flow, a big release. For everyday posts pick a normal 25-credit video. Not a teaser, not a showreel of many things, not a chat thread. ### Debut `debut-plt` Debut (launch day) · Platinum. 53.8s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. Only for a big launch the brand genuinely wants to go viral: a new product, a major release, a launch day that deserves a studio film. Needs the brand's own mascot (ready). For everyday posts, one feature or a normal budget, pick a normal 25-credit video instead. Not a teaser, not a calm demo, not a chat thread. ### Grapevine `grapevine-plt` Grapevine (the word spreads) · Platinum. 43.2s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For a big launch of a product people share with friends: the job is WORD OF MOUTH, the brand's work passed around a group chat and asked for by name. For everyday posts pick a normal 25-credit video. Not a support chat or a chat thread film (contact), not a typed launch (caret-plt). ### Marquee `marquee-plt` Marquee (studio showreel) · Platinum. 59.9s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. Only for a big launch the brand genuinely wants to go far: a new product or a major release that deserves a studio reel of the product. No mascot needed. For everyday posts, one feature or a normal budget, pick a normal 25-credit video instead. Not a teaser, not a calm demo, not a chat thread. ### Orbit `orbit-plt` Orbit (the feature, used once) · Platinum. 31.6s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For the launch of one feature or command a user triggers inside the product, shown working end to end. For everyday posts pick a normal 25-credit video. Not a showreel of many things, not a chat thread, not a waitlist teaser. ### Pocket `pocket-plt` Pocket (a mobile app teaser) · Platinum. 29.04s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For a mobile app's teaser or launch, or any phone-first product the brand wants to go viral, told as an app explainer starring its mascot. Needs the brand's own mascot (ready). For everyday posts or a normal budget pick a normal 25-credit video. Not a desktop product tour. ### Prelude `prelude-plt` Prelude (a product drop as a manifesto) · Platinum. 24s, wide-desktop, square-ig, story-reel. MM. Hire when: PLATINUM, 50 credits. For a launch that should feel like a big product drop: a new product, a rebrand, a launch day or a dated event. Needs only Brand DNA (the pictures are ours). For everyday posts pick a normal 25-credit video. Not an explainer, not one feature, not a chat thread. ### Signal `signal-plt` Signal (one minute of your brand's signal) · Platinum. 60s, wide-desktop. MM. Hire when: PLATINUM, 50 credits. For a big launch or brand moment the brand wants to go far, loud and editorial: a new product, a rebrand, a launch day. Takes the brand's photos, videos and products when it has them. For everyday posts pick a normal 25-credit video. Not calm, not one feature, not a chat thread.